Not just for men! I have spent thousands of dollars over the years looking for my holy grail of hair products. I've tried drugstore products, professional products - you name it, more than likely I bought it. I have layered product after product on my naturally curly hair looking for less frizz, more volume, curl definition and second day hair. I've also tried products that claim to be one and done. I believe I found my one and done with this curl cream. I wasn't expecting much when I ordered this but I am pleasantly surprised with the results. This is everything I have been looking for in one product, including refreshing my curls the next day after sleeping on them. To my curly sisters - give it a try!!