4.9

Rated 4.9 out of 5 stars

109 Reviews

Clay Pomade

$17.95

Firm hold for high-definition styles. This premium pomade delivers a semi-matte finish for looks that need serious staying power. 70g jar.

Hardcore Grip: Heavy-duty hold that secures thick or coarse hair in place.
Fixed Definition: Moulds hair into sharp, intentional shapes and keeps them there.
Clean Sheen: A subtle, semi-matte finish that looks healthy and polished.
Coarse Hair Control: Tames stubborn hair types that other products can't touch.

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WHY ITS SLICK / KEY BENEFITS

The Power Player: When you need a product that sets and stays, this is the most reliable tool in your kit.
Total Versatility: Just as effective for a sharp slick-back as it is for a structured side part.
Healthy Polish: Adds smoothness to the hair, making it look stronger and more hydrated.
Active Performance: The firm hold is built to withstand high activity and long days.
Barber Heritage: Brings the quality of a pro-barbershop straight to your bathroom.
Ethical Manufacturing: Vegan-friendly, paraben-free, and proudly Made in the UK.

INGREDIENTS

Castor Oil: Moisturises and strengthens every strand from the inside out. It traps hydration to kill frizz and makes your hair appear fuller and healthier.

Bentonite: A natural clay with deep moisturising and conditioning properties. It helps to soften the hair while significantly reducing the appearance of frizz.

Kaolin: The secret to a non-greasy finish. It absorbs excess oils from the hair and adds the essential texture and volume needed for a high-impact style.

Ingredients: Petrolatum, Ethylhexyl Palmitate, Bentonite, Helianthus Annuus (Sunflower) Seed Cera, Kaolin, Paraffin, Aqua (Water), Hydrogenated Castor Oil, VP/VA Copolymer, PEG-7 Glyceryl Cocoate, Ceteareth-20, Cetyl Palmitate, Glycerin, Propylene Glycol, PVP, Parfum (Fragrance), Phenoxyehtanol, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Linalool.

SHIPPING

Free shipping when you spend $50. Standard delivery arrives in 3–5 working days. Need it faster? Next-day delivery is available.

Built for your concern

Every active in the formula is doing a specific job. Here's what it's fixing.

THE POWER PLAYER

When you need a product that sets and stays, this is the most reliable tool in your kit.

TOTAL VERSATILITY

Just as effective for a sharp slick-back as it is for a structured side part.

HEALTHY POLISH

Adds smoothness to the hair, making it look stronger and more hydrated.

ACTIVE PERFORMANCE

The firm hold is built to withstand high activity and long days.

How to use

What's actually in it

CASTOR OIL

Moisturises and strengthens every strand from the inside out. It traps hydration to kill frizz and makes your hair appear fuller and healthier.

BENTONITE

A natural clay with deep moisturising and conditioning properties. It helps to soften the hair while significantly reducing the appearance of frizz.

KAOLIN

The secret to a non-greasy finish. It absorbs excess oils from the hair and adds the essential texture and volume needed for a high-impact style.

Frequently asked questions

Firm. Clay Pomade keeps your hair defined and in place all day, without making it stiff or crunchy. Perfect for styles that need structure and control.

Lightwork gives a light-to-medium, matte, natural texture, perfect for effortless styles. Clay Pomade offers firm, reworkable hold for defined, structured looks.

Natural matte finish that looks effortless. Apply to wet hair and you can get a subtle sheen for a polished look.

Yes. Whether your hair is cropped, mid-length, or long, Clay Pomade adds texture, definition, and hold to suit any style.

Definitely. You can layer it with other styling products to boost volume, shine, or hold without compromising the clay’s natural finish.

Absolutely. Although the hold is firm, the formula is pliable and reworkable, so you can tweak, reshape, or touch up your style throughout the day.

Yes. A warm, spicy fragrance with fresh coriander and smoky tobacco, layered over earthy patchouli and aromatic herbs, finishing on a rich, woody blend of sandalwood, amber, musk, and cedarwood.

Dry hair is perfect for a natural, textured look, while wet or damp hair gives a slightly polished, sleek finish. Use whichever fits your vibe.

Start with a small amount and warm it between your palms. Add more gradually for extra hold or texture.

Yes. Despite the firm hold, it rinses clean with shampoo leaving no greasy residue.

4.9

Rated 4.9 out of 5 stars

Based on 109 reviews

97%would recommend this product

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109 reviews

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EA
Ebtihal A.
Verified Buyer
4 days ago
Rated 5 out of 5 stars
Nice
Nice
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B
Bes
2 weeks ago
Rated 1 out of 5 stars
Sticky and impossible to wash out of hair
The product itself is good and gives a really nice hairstyle. But it is impossible to wash of you hair, it took me 3-4 days to wash off and your head will get very greasy and oily which made my hair very thin and frizzy and began to loose hair with time.
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JT
James T.
Verified Buyer
2 weeks ago
Rated 5 out of 5 stars
Clay pomade
Can’t fault
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DB
Darren B.
Verified Buyer
3 weeks ago
Rated 5 out of 5 stars
Mr
Great products
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DM
Daniel M.
Verified Buyer
3 weeks ago
Rated 4 out of 5 stars
Geat
Not a proper strong hold on my thick medium length hair but great all the same
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